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Mostly I’ve tried to point out to people that the very things we assumed to be baseline truths were in fact fairly recent inventions and unlikely to last much longer.

I’ve argued that mass marketing, mass brands, mass communication, top-down media and the TV-industrial complex weren’t the pillars of our future that many were trained to expect. It’s often difficult to see that when you’re in the middle of it

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— Seth Godin, Stop Stealing Dreams